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Research papers

Pushing the boundaries of the 'research debrief'

Quantitative market research typically ends with a summary of strategic options. However, in most cases the client is left with poor or no quantification of specific recommended actions; making it difficult to prioritize initiatives and set...

Catalogue: Congress 2005: Making A Difference
Authors: Nila Sanyal, Robin Cleland, Vittorio Raimondi
September 21, 2005
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Citation

Sanyal, Cleland and Raimondi (2005a, September 21). Pushing the boundaries of the 'research debrief'. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/pushing-the-boundaries-of-the-research-debrief-